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TCPA\uff08\u7535\u8bdd\u6d88\u8d39\u8005\u4fdd\u62a4\u6cd5\uff09\u7684\u77ed\u4fe1\uff0c\u88ab\u96c6\u4f53\u8d77\u8bc9\uff0c\u6700\u7ec8\u88ab\u5224\u8d54\u507f 2486 \u540d\u7528\u6237\u5171 125 \u4e07\u7f8e\u5143\u3002<br><strong>0<\/strong><strong>3<\/strong><\/p><p><strong>\u4eba\u5de5\u667a\u80fd\u63d0\u9ad8\u5ba2\u6237\u4f53\u9a8c<\/strong><\/p><p>Twilio \u89e3\u51b3\u65b9\u6848\u67b6\u6784\u5e08 Kristian Slamet \u73b0\u573a\u6f14\u793a\u4e86 AI \u6280\u672f\u662f\u5982\u4f55\u51cf\u5c11\u4eba\u5de5\u5ba2\u670d\u8d1f\u62c5\uff0c\u4ee5\u53ca\u5982\u4f55\u4e0e Twilio \u5ba2\u6237\u6570\u636e\u5e73\u53f0\u76f8\u7ed3\u5408\uff0c\u6765\u66f4\u597d\u5730\u5206\u6790\u5ba2\u6237\u6570\u636e\uff0c\u4ece\u800c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u667a\u80fd\u4e2a\u6027\u5316\u670d\u52a1\u3002<\/p><p><strong>Twilio \u7684 AI 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\u52a9\u624b\u8fd8\u80fd\u8fdb\u884c\u9884\u6d4b\u3002\u901a\u8fc7\u4f7f\u7528\u5ba2\u6237\u6570\u636e\u548c\u76f8\u5173\u4fe1\u606f\u4e3a\u6bcf\u4e2a\u5ba2\u6237\u6784\u5efa\u5355\u72ec\u7684\u6a21\u578b\uff0c\u7136\u540e\u53ef\u4ee5\u4f7f\u7528\u8fd9\u4e9b\u6a21\u578b\u6765\u9884\u6d4b\u5ba2\u6237\u7684\u672a\u6765\u884c\u4e3a\uff0c\u5982\u751f\u547d\u5468\u671f\u4ef7\u503c\u3001\u8d2d\u4e70\u610f\u613f\u548c\u5ba2\u6237\u6d41\u5931\u7b49\uff0c\u8fd9\u4e9b\u9884\u6d4b\u90fd\u53ef\u4ee5\u5728\u5e94\u7528\u7a0b\u5e8f\u4e2d\u663e\u793a\u51fa\u6765\uff0c\u4ee5\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<br><strong>0<\/strong><strong>4<\/strong><\/p><p><strong>Segment \u5b9e\u73b0\u81ea\u9002\u5e94\u4fe1\u606f\u63a8\u9001<\/strong><\/p><p>Twilio \u89e3\u51b3\u65b9\u6848\u5de5\u7a0b\u5e08 Jimmy Pak \u6307\u51fa\uff0c\u8425\u9500\u63a8\u5e7f\u5e76\u4e0d\u662f\u80e1\u4e71\u63a8\u9001\u4fe1\u606f\u7ed9\u5ba2\u6237\uff0c\u5ba2\u6237\u771f\u6b63\u9700\u8981\u7684\u4fe1\u606f\uff0c\u662f\u4e0e\u4ed6\u4eec\u6bcf\u65f6\u6bcf\u523b\u7684\u73b0\u5b9e\u9700\u6c42\u76f8\u5339\u914d\u7684\u81ea\u9002\u5e94\u53c2\u4e0e\u3002\u4f8b\u5982\u6709\u5ba2\u6237\u5373\u5c06\u8fce\u6765\u751f\u65e5\uff0c\u5e76\u5bf9\u667a\u80fd\u8033\u673a\u611f\u5174\u8da3\u65f6\uff0c\u53ca\u65f6\u63a8\u9001\u4e2a\u6027\u5316\u7684\u8033\u673a\u5e7f\u544a\u5c31\u4f1a\u663e\u5f97\u6b63\u5f53\u5176\u65f6\uff0c\u4f46\u8fd9\u5fc5\u987b\u5efa\u7acb\u5728\u5bf9\u5ba2\u6237\u6df1\u5165\u4e86\u89e3\u7684\u57fa\u7840\u4e0a\u3002\u540c\u65f6\u8fd8\u9700\u8981\u4ece\u6d77\u91cf\u7684\u5ba2\u6237\u4e2d\uff0c\u5feb\u901f\u9501\u5b9a\u76ee\u6807\u5ba2\u6237\uff0c\u5b9e\u73b0\u7cbe\u51c6\u8425\u9500\uff0c\u8fd9\u662f\u5f88\u6709\u96be\u5ea6\u7684\u3002<\/p><p>\u60f3\u8981\u5b9e\u73b0\u81ea\u9002\u5e94\u53c2\u4e0e\uff0c\u79bb\u4e0d\u5f00\u4e00\u4e2a\u5b8c\u6574\u3001\u53ef\u6269\u5c55\u548c\u53ef\u5347\u7ea7\u7684\u5ba2\u6237\u6570\u636e\u5e73\u53f0 (CDP) \uff0c\u5e02\u9762\u4e0a\u80fd\u63d0\u4f9b\u8fd9\u7c7b\u670d\u52a1\u7684\u4f01\u4e1a\u5c11\u4e4b\u53c8\u5c11\uff0c<strong>\u800c Twilio \u7684\u5ba2\u6237\u6570\u636e\u5e73\u53f0 Segment\uff0c\u6db5\u76d6\u4e86\u6570\u636e\u6536\u96c6\u3001\u6574\u5408\u3001\u5206\u6790\u3001\u9884\u6d4b\u3001\u6fc0\u6d3b\u7b49\u529f\u80fd\uff0c\u4e3a\u4f01\u4e1a\u63d0\u4f9b\u4e86\u4e00\u5957\u5b8c\u6574\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/strong><\/p><p>Jimmy Pak \u4e3a\u6211\u4eec\u8bb2\u8ff0\u4e86\u7ebf\u4e0a\u8d2d\u7269\u5e73\u53f0 ZALORA \u7684\u4f8b\u5b50\u3002\u5229\u7528 Twilio Segment\uff0cZALORA \u83b7\u5f97\u4e86\u5168\u65b9\u4f4d\u7684\u63d0\u5347\uff0c\u5176\u4e2d\u8f6c\u5316\u7387\u63d0\u5347&nbsp;<strong>2 \u500d<\/strong>\u3001\u6570\u636e\u5206\u6790\u7528\u6237\u589e\u957f&nbsp;<strong>2 \u500d<\/strong>\u3001\u5b9e\u9a8c\u5468\u8f6c\u7387\u63d0\u9ad8<strong>&nbsp;10 \u500d<\/strong>\uff0c\u5e76\u5b9e\u73b0\u4e86&nbsp;<strong>100%<\/strong>&nbsp;\u7684\u5ba2\u6237\u8ffd\u8e2a\u3002<br><strong>0<\/strong><strong>5<\/strong><\/p><p><strong>\u4e2a\u6027\u5316\u662f\u54c1\u724c\u589e\u957f\u7684\u5173\u952e<\/strong><\/p><p>\u5fb7\u52e4\uff08HK\uff09\u5408\u4f19\u4eba Billy Tsang \u89e3\u6790\u4e86\u5f53\u4eca\u7684\u51fa\u6d77\u8d8b\u52bf\uff0c\u4ed6\u8868\u793a\uff0c\u9884\u8ba1\u5230 2030 \u5e74\uff0c\u5168\u7403\u8de8\u5883\u7535\u5b50\u5546\u52a1\u5e02\u573a\u5c06\u589e\u957f<strong>&nbsp;57%<\/strong>\uff1b\u5728\u5f71\u54cd\u6d88\u8d39\u7684\u56e0\u7d20\u4e2d\uff0c\u7269\u6709\u6240\u503c\u5360\u6bd4\u6700\u91cd\uff0c\u5176\u6b21\u662f\u5546\u54c1\u8d28\u91cf\u548c\u514d\u8d39\u9001\u8d27\uff1b\u6709\u9ad8\u8fbe&nbsp;<strong>62%<\/strong>&nbsp;\u7684\u5168\u7403\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u613f\u610f\u5c1d\u8bd5\u65b0\u54c1\u724c\uff0c\u56e0\u4e3a\u4ef7\u683c\u66f4\u5177\u5438\u5f15\u529b\u3002<\/p><p>Billy Tsang \u8868\u793a\uff0c\u5728\u5f53\u4eca\u5feb\u901f\u53d1\u5c55\u7684\u6570\u5b57\u65f6\u4ee3\uff0c\u5b9e\u73b0\u9ad8\u5ea6\u4e2a\u6027\u5316\uff08Hyper-Personalization\uff09\u662f\u63a8\u52a8\u4e1a\u52a1\u589e\u957f\u7684\u5173\u952e\u3002\u7814\u7a76\u663e\u793a\uff0c<strong>80%&nbsp;<\/strong>\u7ecf\u5e38\u8d2d\u7269\u7684\u4eba\u53ea\u9009\u62e9\u63d0\u4f9b\u4e2a\u6027\u5316\u4f53\u9a8c\u7684\u5546\u8fdb\u884c\u8d2d\u4e70\u3002\u901a\u8fc7\u6570\u636e\u5206\u6790\u8c03\u6574\u4f53\u9a8c\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u9ad8\u5ea6\u4e2a\u6027\u5316\u7684\u4ea7\u54c1\uff0c\u53ef\u4ee5\u6539\u53d8\u5ba2\u6237\u7684\u53c2\u4e0e\u5ea6\uff0c\u4ece\u800c\u63d0\u9ad8\u8f6c\u5316\u7387\u548c\u590d\u8d2d\u7387\uff0c\u63a8\u52a8\u53ef\u6301\u7eed\u7684\u4e1a\u52a1\u589e\u957f\u3002<\/p><p>Billy Tsang \u5206\u4eab\u4e86\u4e00\u4e2a\u6210\u529f\u6848\u4f8b\uff0c\u4e00\u5bb6\u5168\u7403 500 \u5f3a\u7684\u65f6\u5c1a\u5de8\u5934\uff0c\u901a\u8fc7\u5c06 POS\u3001\u7535\u5546\u3001\u5ba2\u670d\u7b49\u5404\u65b9\u9762\u6570\u636e\u6574\u5408\u5230\u5ba2\u6237\u6570\u636e\u5e73\u53f0\uff08CDP\uff09\uff0c\u5e76\u4f7f\u7528\u7b2c\u4e00\u65b9\u6570\u636e\u8fdb\u884c\u5b9e\u73b0\u4e86\u6570\u636e\u9a71\u52a8\u8425\u9500\uff0c\u5e76\u663e\u8457\u63d0\u5347\u4e86 5 \u9879\u5173\u952e\u4e1a\u7ee9\u6307\u6807\uff0c\u5305\u62ec\u8d2d\u7269\u8f66\u653e\u5f03\u7387\u3001\u613f\u671b\u6e05\u5355\u8f6c\u5316\u7387\u7b49\uff0c\u6700\u7ec8\u5c06\u6536\u5165\u63d0\u5347\u4e86&nbsp;<strong>15%<\/strong>&nbsp;\u4ee5\u4e0a\u3002<br><strong>0<\/strong><strong>6<\/strong><\/p><p><strong>\u51fa\u6d77\u54c1\u724c\u5982\u4f55\u63d0\u9ad8\u83b7\u5ba2\u4e0e\u7559\u5b58\u7387\uff1f<\/strong><\/p><p>Twilio \u662f\u5168\u7403\u9886\u5148\u7684\u4e92\u8054\u7f51\u4e91\u901a\u8baf\u670d\u52a1\u5546\uff0cKlook \u5219\u662f2019 \u5e74\u4fbf\u6210\u957f\u4e3a\u72ec\u89d2\u517d\u4f01\u4e1a\u7684\u6d77\u5916\u4e13\u4e1a\u65c5\u6e38\u4f53\u9a8c\u9884\u8ba2\u5e73\u53f0\uff0c\u4e24\u5bb6\u4f01\u4e1a\u5bf9\u6d77\u5916\u5e02\u573a\u90fd\u6709\u6df1\u5165\u7684\u4e86\u89e3\u3002\u5728\u5706\u684c\u8ba8\u8bba\u73af\u8282\uff0cTwilio \u6218\u7565\u5ba2\u6237\u4e3b\u7ba1 Jason Cheng \u548c Klook \u4f01\u4e1a\u7b56\u5212\u526f\u603b\u76d1 Kenny Tang \u8fdb\u884c\u4e86\u6df1\u5ea6\u5bf9\u8bdd\uff0c\u5206\u4eab\u4e86\u81ea\u5df1\u5bf9\u54c1\u724c\u51fa\u6d77\u4ee5\u53ca\u89e6\u8fbe\u5ba2\u6237\u7684\u770b\u6cd5\u3002<\/p><p>Kenny Tang \u7387\u5148\u5206\u4eab\u4e86\u81ea\u5df1\u5bf9\u54c1\u724c\u51fa\u6d77\u7684\u7ecf\u9a8c\uff0c\u9996\u5148\u4ece<strong>\u54c1\u724c\u81ea\u8eab<\/strong>\u89d2\u5ea6\u6765\u770b\uff0c\u8981\u505a\u597d\u4f9b\u5e94\u94fe\u5e03\u5c40\uff0c\u786e\u4fdd\u80fd\u53ca\u65f6\u63d0\u4f9b\u7528\u6237\u6240\u9700\u7684\u4ea7\u54c1\uff0c\u540c\u65f6\u8981\u914d\u5408\u4e00\u4e9b\u5176\u4ed6\u65b9\u9762\uff0c\u6bd4\u5982\u5728\u56fd\u5916\u505a\u597d SEO \u662f\u5f88\u91cd\u8981\u7684\uff1b\u4ece<strong>\u7528\u6237\u7aef<\/strong>\u8003\u8651\uff0c\u9700\u8981\u505a\u597d\u672c\u571f\u5316\u7b56\u7565\uff0c\u601d\u8003\u7528\u6237\u8981\u600e\u6837\u624d\u80fd\u641c\u7d22\u5230\u4ea7\u54c1\uff0c\u4ee5\u53ca\u4fbf\u6377\u7684\u652f\u4ed8\u7b49\uff1b\u6700\u540e\uff0c\u5219\u8981\u4ece<strong>\u5e02\u573a\u63a8\u5e7f<\/strong>\u7684\u89d2\u5ea6\u53bb\u601d\u8003\uff0c\u600e\u4e48\u6253\u54cd\u54c1\u724c\u77e5\u540d\u5ea6\u3002<\/p><p>\u5f53\u4f01\u4e1a\u51fa\u6d77\u6d89\u53ca\u5230\u4e86\u591a\u4e2a\u56fd\u5bb6\u548c\u5730\u533a\u65f6\uff0c\u9700\u8981\u505a\u597d\u5bf9\u5e94\u7684\u4eba\u624d\u51c6\u5907\uff0c\u4e0d\u7136\u5de5\u4f5c\u6d41\u7a0b\u53ef\u80fd\u4f1a\u906d\u9047\u56f0\u96be\uff0c\u8bed\u8a00\u4e0d\u901a\u3001\u6587\u5316\u5dee\u5f02\uff0c\u65f6\u533a\u5dee\u5f02\uff0c\u5de5\u5177\u4e0d\u517c\u5bb9\u7b49\u95ee\u9898\uff0c\u5e38\u5e38\u5bfc\u81f4\u4e2d\u5916\u540c\u4e8b\u96be\u4ee5\u4e92\u76f8\u7406\u89e3\uff0c\u9879\u76ee\u8fdb\u5c55\u7f13\u6162\uff0c\u56e0\u6b64\u51fa\u6d77\u4f01\u4e1a\u8981\u5584\u4e8e\u4f7f\u7528\u4e00\u4e9b\u5de5\u5177\uff0c\u6765\u51cf\u5c11\u5de5\u4f5c\u6c9f\u901a\u4e0a\u7684\u6469\u64e6\uff0c\u63d0\u9ad8\u6548\u7387\u3002<\/p><p>Jason Cheng \u6307\u51fa\uff0c\u8fd1\u51e0\u5e74\u6d77\u5916\u7ecf\u6d4e\u73af\u5883\u4ea7\u751f\u4e86\u5f88\u5927\u53d8\u5316\uff0c\u4f01\u4e1a\u60f3\u8981\u83b7\u5ba2\u53ca\u7559\u5b58\u8d8a\u53d1\u56f0\u96be\uff0c\u5e94\u8be5\u5982\u4f55\u53bb\u5e94\u5bf9\u8fd9\u79cd\u53d8\u5316\uff1f<\/p><p>\u201c\u56fd\u5916\u4e92\u8054\u7f51\u751f\u6001\u786e\u5b9e\u53d8\u5316\u660e\u663e\uff0c\u4f01\u4e1a\u9700\u8981\u53ca\u65f6\u5173\u6ce8\u8fd9\u4e9b\u53d8\u5316\uff0c\u968f\u65f6\u505a\u51fa\u8c03\u6574\u201d\uff0cKenny Tang \u5766\u8a00\u9053\uff0c\u201c\u6bd4\u5982\u5728\u7528\u6237\u9690\u79c1\u4e0a\uff0c\u82f9\u679c\u52a0\u5f3a\u4e86\u5bf9\u6570\u636e\u7684\u4fdd\u62a4\uff0c\u4f01\u4e1a\u5f88\u96be\u518d\u6536\u96c6\u5230\u5ba2\u6237\u7684\u8be6\u7ec6\u6570\u636e\uff0c\u5bfc\u81f4\u5e7f\u544a\u6295\u653e\u6548\u679c\u53d7\u5230\u4e25\u91cd\u5f71\u54cd\uff0c\u540c\u65f6\uff0c\u5e7f\u544a\u6210\u672c\u5374\u4e0d\u65ad\u6500\u5347\u3002\u5bf9\u6b64\uff0c\u8c37\u6b4c\u7b49\u5de8\u5934\u6b63\u5728\u79ef\u6781\u63a2\u7d22\u65b0\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5728\u4f01\u4e1a\u80fd\u5728\u7528\u6237\u6570\u636e\u4e0d\u591f\u5168\u9762\u7684\u60c5\u51b5\u4e0b\uff0c\u4ecd\u7136\u5b9e\u73b0\u7cbe\u51c6\u6295\u653e\u3002\u201d<\/p><p>Kenny Tang 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